« Older Entries

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Tags:

Will This Real Estate Investment Course Work For Me? What the Gurus Don’t Want You to Know

When it comes to real estate investment courses, there are a lot of people who are selling a lot of TERRIBLE products out there.

As I into this arena of real estate investor trainings, as a real estate coach, I have found that there are a lot of “wolves” out there, and it’s hard to be a sheep among wolves.

What do the real estate guru “wolves” do?

Sell the product that will make them the most money, even if it’s not the most helpful to their students.

Sometimes it seems like it’s all about who has the best sales pitch, NOT who has the best product.

Fortunately, the Internet is making it easier for real estate investors to research these “guru’s” and find out if their products are the real deal, or just a bunch of hot air. Before you buy any product, search for that guru’s name and “scam” or “review” and see what you find!

Here’s what I do when I am tempted by the alluring, emotional marketing presentations…

Personally, I am very big on return policies… If I can’t return a product that’s low-quality, I’m mad… so I’m willing to buy things and evaluate them and use the return policy judiciously.

Note – I’m not advocating “Stealing” all the ideas and then returning a product, but I have returned products whose authors over-pitched them in attempt to sell the course, or who advocate unethical methods or techniques that I would not be comfortable implementing.

(That’s different than “techniques I am too lazy to implement.”)

The problem most of us experience in buying one real estate investing course is that once we subscribe to a real estate investor guru’s email list, it seems like we get new offers, deals and promotions every week, encouraging us to use and implement the next new and exciting program that will help us make money EVEN MORE easily.

We have to stay focused!

The key in actually achieving success is to unplug from all these sales messages, think about your lifestyle, your needs, your marketplace, and decide what type of investment strategy will work best for you. Then find a program, find a mentor, and stick with your plan! Don’t get distracted.

Distraction and lack of focus are our biggest enemies. They usually kick in right after we order the course and start to feel “buyer’s remorse” about whether it was really a good idea to spend more money on that program.

If it was a bad course, return it, if it was a good course – use it! The best way to overcome buyer’s remorse is to start implementing what you’ve learned in order to make some money!

There are a lot of scams out there, but most of them you can recognize by reading through the course. The ones that are harder to recognize, you should be able to flush out in 60-90 days of attempting to implement the program.

So, that means you should feel comfortable buying real estate education information that has a 60-90 day return policy.

If the program doesn’t have a return policy, don’t buy it.

If you don’t have time in the next 60-90 days to implement the program, don’t buy it.

And finally, if you’re down to your grocery money or rent money, you’ve run up your credit card bills, or you can’t pay for the postage or bandit signs the course recommends – don’t buy it either.

There are a lot of good courses out there, too.

The problem with being a sheep among wolves in the real estate education industry is that if you DON’T charge an arm-and-a-leg for your product, it’s harder to get JV partners to promote your product on their webinar or at their real estate investing seminar. It’s harder to pay for Google ads to promote your sales letter. Frankly, it’s just harder and less profitable to be in business.

You really have to have the heart of a teacher and want to help at that point…

The only “profit model” that I have seen as being “effective” for the less price-gouging real estate trainers out there is to use a “profit split” model, where they charge an upfront fee, and also offer take a portion of your profits on your deals as part of their compensation.

Think about it, otherwise, why would this investor who is otherwise “so good” at investing in real estate bother to go into the education business?

If he was making millions with passive investments like he claims, why does he need to teach you and get money from you? You’ve probably asked yourself the same question a few times.

Clearly, it has to be profitable for the trainer, but there’s no reason to charge exorbitant prices for products that don’t deliver.

Great products at reasonable prices is the direction I hope to see the industry go, but until then, caveat emptor… let the buyer beware!

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Tags: